The Audience Business aims to help develop audiences for the arts in and around Edinburgh, for the mutual benefit and enjoyment of local communities, visitors and arts organisations.

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** PLEASE NOTE: This is a holding website - our new site is currently in development. If you cannot find the information you need, please don't hesitate to contact us directly on 0131 243 1430 or info@tab.org.uk. **

The Audience Business' primary role is to promote access to, attendance at and participation in arts and cultural events by driving audience development in ways that no single organisation could do for itself. Our work currently focuses on the needs of more than 35 ‘subscriber’ arts organisations in and around Edinburgh.

Our core activities are:
- collating and disseminating market intelligence on regional audiences, and on the overall population
- delivering centralised marketing resources and services
- undertaking organisation-specific or issue-based research and consultancy projects around marketing, market research and audience development
- initiating and delivering audience development campaigns targeting existing and potential audiences
- managing active subscriber networks and subscriber events, facilitating information exchange and skills development.

Scottish Arts Council The City of Edinburgh Council logo Edinburgh - Inspiring Capital logo Supported by The National Lottery through the Scottish Arts Council